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Tease LG fromThen The press conference is not for display only. The Korean company will launch the phone later this year, according to people familiar with LG’s plans.
The brief glimpse of the phone was Rollable’s second tone, which has a screen that extends upward to create a larger, tablet-like screen. The bottom of the phone, when in landscape mode, is supposed to have a mechanism that rotates and opens the screen, similar to the modeWork – but on a smaller scale.
The LG Rollable was featured in two videos that book the press conference and executives on stage did not mention the device. This led to speculation that it was just a concept device, not ready for prime time. TCL showed up later on Monday, Including a larger 17-inch tablet that folds at both ends, like a treasure map, but those things seem to be far from the actual product.
Not so for LG Rollable. The phone will be the first such device to hit the market, which represents another step in the evolution of the phone’s design beyond the foldable phones that appeared over the past two years. After years of pushing with the same metal box design, the phone industry has made sure to experiment with different shapes and concepts to spark some excitement again.
After years of conservative phones, LG has shown a renewed interest in playing with different concepts. Last fall, the company launched, Which included two monitors stacked together, so that the top screen could rotate in landscape mode. Lynn No, CNET editor, said that after going over the weird design, she found it useful for multitasking and video capture.
Once it became a major player among the top-tier smartphone makers, LG’s reputation, especially with flagship phones, has gained a lot of success as it has been overtaken by bigger players like Samsung and Huawei. Small companies like OnePlus have managed to generate more hype, so LG needs something to stimulate the excitement on its mobile lineup.
LG has also permanently followed its bigger competitor Samsung, which has cemented itself in the foldable smartphone category with the Z family of smartphones. Last year, she launchedAnd the .
For once, LG might have an edge over the competition.