The 48-year-old actor revealed that he is entering the energy drink game to his millions of followers on social media on Monday. The drink is called ZOA Energy and will be available for purchase in March, according to a promotional video that Johnson shared on Facebook, Instagram and Twitter.
DWAYNE ‘THE ROCK’ JOHNSON’S TEREMANA TEQUILA ON SPEED TO Setting Records in First Year of Sales
He commented on the video saying, “Ladies and gentlemen, it is our honor to introduce you to zoaenergy.” “First of its kind, clean and.” healthy An energy drink that advocates for the everyday warrior in everyone who lives a positive life. “
ZOA Energy was developed by Johnson, his ex-wife, longtime business partner Danny Garcia, celebrity personal trainer Dave Renzi and John Shulman, founder of Juggernaut Capital Partners.
The canned drink will be made from natural caffeine derived from green coffee and green tea, according to a ZOA Energy press release. It is also said to contain antioxidants, vitamins and nutrients that aim to “support immune function and raise energy levels”.
ZOA Energy will be distributed exclusively by Molson Coors Beverage Company and Molson Coors’ partner LA Libations. The two companies will provide expertise in the beverage industry and support marketing for the new energy drink.
“I and the co-founders and I have spent the last 18 months crafting this healthy and great-tasting product that we can all use now more than ever,” Johnson said in a statement. . ZOA is the world’s first and only healthy energy drink that contains a unique blend of 100% Vitamin C, Vitamins B3, B5, B6, B12 and Vitamin D along with other vital ingredients. “
There are five flavors of ZOA Energy so far, according to Molson Coors. Meanwhile, promotional photos show that there will be original coconut, pineapple, raspberry, wild orange and lemon flavors. Each can be 16 oz.
Before Johnson shared his energy drink brand with the world, retired professional wrestler disrupted the spirits industry in March with the launch of Teremana Tequila.
By December, Forbes She mentioned that the tequila brand, “the small super batch”, was on track to achieve record sales in its first year.
Outside of the beverage industry, Johnson lent his likeness to Portland-based ice cream company Salt & Straw for a limited-edition Dwnata Claus pints. Johnson and Salt & Straw have teamed up together on the holiday lineup the past two years.